Hektor Kapustík
Brand design · 2026The brand of a Slovak ski jumper: a website and, from it, a design system that AI uses to produce social media graphics. Colours, fonts, tone and templates are in one place, so every post looks like it came from the same hand.
- Situation
- The athlete needed a website for partners and media and regular social content, without a designer drawing every post from scratch.
- What we did
- We designed the website and, from it, a design system: colours, fonts, tone and 16 templates (Instagram post and story, YouTube thumbnail, slides). AI uses it to produce on-brand graphics.
- Result
- One consistent brand on the website and on social media. A new post takes minutes and looks as professional as the website.